Circular Sydney

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ReCo Digital acknowledges the Traditional Custodians of the lands upon which this initiative takes place: Gadigal, Worimi, Bedegal, Guringai, Tharawal, Darkinjung, Dharug, Wallumedegal and Gumbaynggirr Country. We pay our respects to the Traditional Custodians of the lands, past, present and emerging. We recognise their deep connection to the lands and their unique cultural heritage, which continues to enrich our shared community.

Discover the real world of the circular economy in Sydney.

Citizen Wolf and ReCo co-founders at Citizen Wolf factory.

Citizen Wolf and ReCo co-founders. Photo: Jason de Plater.

Imagine a city where waste reduction, resource efficiency and economic growth go hand-in-hand. That's the power of the circular economy, a system that keeps resources in use for as long as possible.

But how does it work in practice? Circular Sydney brings you inspiring stories of local innovators and organisations who are pioneering circular practices in Sydney.

Ready to join the movement? Let's discuss how we can help you implement successful circular economy projects.

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Understanding the circular economy

What is a circular economy? A circular economy is where wastes no longer exist, and resources are continuously in use. It’s a simple concept, but it represents a complex and crucial transformation.

Circular Sydney explores the many facets of this transformation—from big topics like systemic change, supply chain complexity, policy reform, business innovation, money and social justice to the individual actions we can all take right now.

Borrowing from Uncle Phil Bligh’s wisdom, sustainability is about having a good relationship with the land, place and Country. It means creating space for First Nations people and walking the journey together. 



Through introspection, inspiration and education, we hope we can understand where we’re at, envision our collective destination and co-create that future together.

Circular Sydney diagram

Circular Sydney follows the full product cycle, centred around ecological and human wellbeing.

ReCo Circular Sydney hero art. Picture showing 2 circles connecting.

Artwork: Paige Hasaballah / Delta Venus

Circular economy principle 1

Circular Design

Circular economy designs out waste. From products, buildings and cities, design expands to the economic system and social justice. Dr. Paul Callaghan teaches us: always design with purpose; our ability to create comes with responsibility.

ReCo Circular Sydney hero art. Picture showing 2 circles connecting.

Circular economy principle 2

Circular Materials

Everything comes from nature. In a circular economy, materials are treated with respectful, mindful intention – everything is used purposefully, reused, recycled. Dr. Danièle reminds us of the Elders' wisdom: take only what you need; don’t be greedy.

ReCo Circular Sydney hero art. Picture showing 2 circles connecting.

Circular economy principle 3

Circular Manufacturing

The Australian manufacturing industry has seen drastic decline over the past few decades. However, can it present opportunities for innovation? In this chapter, we explore the cutting-edge research and technology that Sydney’s brightest minds bring to the (re)manufacturing field.

ReCo Circular Sydney hero art. Picture showing 2 circles connecting.

Circular economy principle 4

Circular Logistics

How do we move goods with minimal impact? Uncle Phil Bligh teaches us to respect Country and its timeless stories, to honour the land and its people. Looking ahead, can we combine ancient wisdom with modern technology to achieve net-zero emissions in logistics?

ReCo Circular Sydney hero art. Picture showing 2 circles connecting.

Circular economy principle 5

Circular Consumption

Circular consumption keeps things in use for as long as possible. As Alice and Kiran from Regen Sydney explain, it’s also about regenerating — to give back as we take, to build relationships, and to heal the land and its beings.

ReCo Circular Sydney hero art. Picture showing 2 circles connecting.

Circular economy principle 6

Reuse

Reuse is at the heart of what we do at ReCo. It's not only about minimising waste, but also maximising resources, creating social impact and building a sustainable and equitable future together.

ReCo Circular Sydney hero art. Picture showing 2 circles connecting.

Circular economy principle 7

Recycling

Recycling should be the last resort, but it’s still a crucial part of a circular economy. It keeps resources in use. In this chapter, we explore the waste situation, the recycling industry and how to recycle better.

ReCo Circular Sydney hero art. Picture showing 2 circles connecting.

Actions for a circular future

What's Next?

The future is shaped by what we do now. Endless possibilities await as we embrace respect, unity and empowerment. As First Nations leader David Beaumont reminds us, there's an opportunity for everyone when we walk together.

Supporting government organisations for a sustainable future

The ReCo Digital team brings a wealth of experience in sustainability communication, consumer behaviour change and engagement. For over 10 years, we've worked with the City of Sydney council, fostering community engagement, environmental well-being and the city's global city branding.

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Danling Xiao

Danling Xiao

Creative Director & Editor

ReCo DigitalLinkedin logoInstagram logo
Gemma Dawson

Gemma Dawson

Advisor, Waste & Circular Economy

City of SydneyLinkedin logoInstagram logo
Matthew Wright-Simon

Matthew Wright-Simon

Advisor, Impact

Engage ChangeLinkedin logoInstagram logo
Paige Hasaballah

Paige Hasaballah

Artist

Delta VenusLinkedin logoInstagram logo
Zoe Duc

Zoe Duc

Featured Editor & Co-ordinatior

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Adam Matthews

Adam Matthews

Featured Editor

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Lina Wood

Lina Wood

Featured Editor

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Lucy Campbell

Lucy Campbell

Featured Editor

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Myra Mow

Myra Mow

Featured Editor

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Pak Chuen Lee

Pak Chuen Lee

Featured Editor

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Kim Warner

Kim Warner

Senior Editor

Monograph CommunicationsLinkedin logoInstagram logo
Anett Petrovics

Anett Petrovics

Project Manager

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Learn how we created Circular Sydney

At ReCo Digital, our passion is driving positive change. We integrate sustainability, creativity and technology into our approach. Learn more about how we created Circular Sydney with our team and AI tools.

Case study