01
Audience research & strategy

Our audience research focused on Crafted Liberation’s impact. Our goal was to understand the emotional drivers behind support for this project. We identified two key personas:

  1. The Drivers: Primarily Iranian women living outside Iran, deeply connected to the Women, Life, Freedom movement.
  2. The Drivers: Primarily Iranian women living outside Iran, deeply connected to the Women, Life, Freedom movement.

These insights informed every aspect of our brand strategy, guiding the website and content creation to engage these audiences emotionally and effectively.

01
Brand design & copywriting

The brand design embodies RK Collective’s philosophy of ‘design for function, not decoration.’ The aesthetic for RK Collective is minimalistic and modular, using earthy, neutral colours and a clean, sans-serif font. For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.

For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.

01
Brand design & copywriting

The brand design embodies RK Collective’s philosophy of ‘design for function, not decoration.’ The aesthetic for RK Collective is minimalistic and modular, using earthy, neutral colours and a clean, sans-serif font. For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.

For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.

City of Sydney: 10 years of successful project bids and funded collaborations

About

Over the past decade, ReCo Digital and our collaborators have successfully secured and delivered numerous initiatives with the City of Sydney. From art installations to sustainable projects, our work spans strategy, design and execution.

This case study highlights how we've consistently won competitive tenders and grants. To learn more about how we can support businesses to win funding, see funding communication case study.

Project goals
  • Deliver high-impact proposals
  • Back every win with outstanding delivery and results
  • Develop a proven model to help purpose-led businesses win funding

01
Secure grants to bring big ideas to life

We’ve secured multiple grants to bring ambitious ideas to life, including:

  • Large-scale environmental art installation, Wasteland
  • Sustainable innovation, ReCo Refill
  • Circular economy knowledge sharing program, Circular Sydney

Each submission was anchored in a clear vision, compelling need, measurable impact and a viable plan. We now apply this experience to support clients with:

  • Submission strategy
  • Project narrative development
  • Grant writing

02
Pitch with creativity

Over the years, we’ve successfully won contracts to create engaging campaigns and designs for the Sydney community. Our Year of the Dog campaign brought joy to the streets with vibrant dog sculptures across the city — a hit with both sponsors and the public. They were the result of:

  • Deep understanding of the brief
  • Bold, strategic creative ideas
  • Clear value articulation to stakeholders

This same thinking is what we bring to client campaigns today — combining creativity with strategic clarity.

03
Pitch with clarity, credibility and commitment

In 2024, we were awarded the Resilient Sydney contract — part of the global Resilient Cities Network, funded by the NSW Government — outbidding several larger agencies. We won by aligning our proposal closely to every requirement of the brief, using the SMART framework to demonstrate our capability, outcomes and delivery approach.

For businesses seeking to work with the government, we can help you:

  • Strengthen the logic and structure of your proposal
  • Demonstrate your capability to deliver outcomes
  • Build trust through ethical practice and transparent communication

04
What we've learned from 10 years of wins

We’re proud of our track record — not just because we’ve won, but because we’ve outperformed expectation. Here’s what we know works:

  • Strong project logic: Clear purpose, community benefit and deliverables
  • Good storytelling: Emotionally resonant, factually grounded
  • Smart design: Makes information digestible and memorable
  • Integrity: Build trust through transparency, ethics and commitment to quality
Project impact
  • Successfully secured over 10 major grants and competitive tenders with the City of Sydney
  • Delivered major public works featured across media, events and city precincts
  • Enabled the launch of impactful projects such as ReCo Refill and Wasteland
  • Provided job opportunities to local creatives and businesses
Key takeaway
  • Great submissions combine strategy, storytelling and design
  • It's not just what you say, it's how you say it
  • Public-good projects require clarity, credibility and creativity
  • Experience navigating government processes helps sustainable businesses go further with government support
Our services
  • Grant application strategy and writing
  • Creative pitch and proposal design
  • Project positioning and stakeholder engagement
  • Visual storytelling and content development
Credits

City of Sydney / Resilient Sydney / ReCo Digital

Pitch decks
Can we support your growth journey?

We’re on a mission to help you transform your vision into action, overcome challenges, and co-create a brighter future for all. Contact our co-founder Danling to discuss your project today.

Contact us

Relevant case study

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City of Sydney: 10 years of successful project bids and funded collaborations

Over the past decade, we've secured competitive grants to deliver creative and sustainability-led initiatives — experience we now apply to help others launch innovative projects.

Funding communications
for impact-driven brands

We help impact-driven businesses secure funding and partnerships by clearly articulating their purpose and path to growth.

Funding communications
for impact-driven brands

We help impact-driven businesses secure funding and partnerships by clearly articulating their purpose and path to growth.