01
Audience research & strategy
Our audience research focused on Crafted Liberation’s impact. Our goal was to understand the emotional drivers behind support for this project. We identified two key personas:
- The Drivers: Primarily Iranian women living outside Iran, deeply connected to the Women, Life, Freedom movement.
- The Drivers: Primarily Iranian women living outside Iran, deeply connected to the Women, Life, Freedom movement.
These insights informed every aspect of our brand strategy, guiding the website and content creation to engage these audiences emotionally and effectively.
01
Brand design & copywriting
The brand design embodies RK Collective’s philosophy of ‘design for function, not decoration.’ The aesthetic for RK Collective is minimalistic and modular, using earthy, neutral colours and a clean, sans-serif font. For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.


01
Brand design & copywriting
The brand design embodies RK Collective’s philosophy of ‘design for function, not decoration.’ The aesthetic for RK Collective is minimalistic and modular, using earthy, neutral colours and a clean, sans-serif font. For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.


City of Sydney: 10 years of successful project bids and funded collaborations
Over the past decade, ReCo Digital and our collaborators have successfully secured and delivered numerous initiatives with the City of Sydney. From art installations to sustainable projects, our work spans strategy, design and execution.
This case study highlights how we've consistently won competitive tenders and grants. To learn more about how we can support businesses to win funding, see funding communication case study.
- Deliver high-impact proposals
- Back every win with outstanding delivery and results
- Develop a proven model to help purpose-led businesses win funding
- Successfully secured over 10 major grants and competitive tenders with the City of Sydney
- Delivered major public works featured across media, events and city precincts
- Enabled the launch of impactful projects such as ReCo Refill and Wasteland
- Provided job opportunities to local creatives and businesses
- Great submissions combine strategy, storytelling and design
- It's not just what you say, it's how you say it
- Public-good projects require clarity, credibility and creativity
- Experience navigating government processes helps sustainable businesses go further with government support
- Grant application strategy and writing
- Creative pitch and proposal design
- Project positioning and stakeholder engagement
- Visual storytelling and content development
City of Sydney / Resilient Sydney / ReCo Digital
We’re on a mission to help you transform your vision into action, overcome challenges, and co-create a brighter future for all. Contact our co-founder Danling to discuss your project today.

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