Innovation & Public Sector

PUBLIC SECTOR COMMUNICATION Agency

PUBLIC SECTOR COMMUNICATION Agency

Can Your Audience Navigate the Complexity of Your Vision?

Public communication needs to be informed by evidence, including audience and behavioural insights, for it to resonate with intended stakeholders and have an impact.*

*Source: OECD Report on Public Communication

Complex Ideas. Strategic Communication.

ReCo specialises in turning dense policy, intricate systems and technical innovation into clear, purposeful narratives.

Our work bridges the gap between systemic change and public resonance, supporting your vision with clarity, integrity and authority.

Selected Brands We’ve Worked With

How We Support Your Organisation

01

Audience Research & Analysis 

02

Branding & Strategic Identity

03

Strategic Content & Publication

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“ReCo is a game changer. Their talent and consistency in design and digital storytelling is invaluable for impact-driven organisations.”
Piers Grove

Investor, Co-founder, EnergyLab, 
Boomerang Labs

Case Studies

Image: Resilient Sydney

Resilient Sydney Strategy 2025–2030: A Shared Vision for Sydney’s Resilience

Key Impact: Consistent daily inbound leads

The Resilient Sydney Strategy 2025–2030 is a region-wide resilience framework uniting 33 councils across Greater Sydney. Its core challenge was scale: enabling multiple councils and audiences to work from a shared vision without losing clarity, cohesion and public trust.

We refreshed the strategy’s brand identity and created a cohesive design system, ensuring the strategy is communicated clearly and consistently across councils, channels and contexts.

Website
Image: Sustainable Sydney 2030-2050, City of Sydney

City of Sydney: A Decade of Accessible, High-Impact Public Communication

For over a decade, we’ve supported the City of Sydney across culture, sustainability and innovation initiatives. Our work spans design systems, campaigns and public communication, all delivered within the rigour of government standards and accessibility requirements.

Our role has been to translate complex policy and ambition into clear, inclusive and internationally accessible public-facing communication, ensuring ideas are understood, trusted and able to move through the city.

Website
Image: ReCo LIVE 2025 / Jason de Plater

ReCo LIVE 2025: Curating Conversations That Shape the Future

ReCo LIVE is our flagship event bringing together leaders across government, innovation, design, and impact. The goal is simple: create space for honest conversations about growth, systems change and the future of work.

We curate speakers, partnerships and content end-to-end,  working with speakers from organisations such as Canva, Dovetail, City of Sydney and Boomerang Labs. The event created meaningful collaboration across sectors, strengthening the ecosystem needed to turn ideas into real-world impact.

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Image: BBP brand workshop

Better Business Partnership: Aligning Three Local Councils Around a Shared Direction

Better Business Partnership brings together multiple local councils to support sustainable business practices across their regions. The challenge was alignment: different priorities, perspectives and expectations needed to be surfaced and reconciled before future strategy could move forward.

We designed and facilitated a structured brand and vision workshop with committee members across 3 councils, collecting qualitative input and data at every stage. Through analysis and synthesis, we delivered a comprehensive report that clarified shared goals, surfaced points of divergence, and defined a clear vision and mission to inform the partnership’s next phase.

Website
Image: ReCo team with Citizen Wolf founders

Circular Sydney: Research-Led Insights for Systems Change

Circular Sydney is a knowledge-sharing initiative designed to make circular economy innovation more visible, accessible, and connected across the city. The challenge was capturing complex, fragmented activity in a way that could inform policy, partnerships and action.

We led qualitative research and insight development, conducting in-depth interviews with local innovators and synthesising findings into clear, accessible narratives. The work provided a grounded evidence base that helped translate lived experience into insight, supporting more informed decision-making around Sydney’s circular future.

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Image: Radish Events

Radish Events: Using AI to Measure Food Waste

Radish Events needed a reliable way to measure food inputs and waste to accurately understand their environmental impact. Manual processes were time-consuming and limited what could be measured or improved.

We researched, designed and delivered a custom AI-powered system that transformed scattered receipts into structured, usable data. Built in just four weeks, the MVP provided Radish with a clear, accurate picture of food usage, enabling more confident reporting, decision-making and sustainability outcomes.

Case Study
Image: U by Utilitarian

Utilitarian: Translating Complex Innovation for Stakeholders

Utilitarian operates in a highly complex space, bridging infrastructure, sustainability, and public systems. The challenge was communicating this complexity clearly to government and investor stakeholders without losing nuance.

We worked closely with the founder to research, structure and refine a clear narrative and visual pitch system. Through ongoing iteration, the work enabled stronger stakeholder conversations, supported partnership development, and gave the founder a communication framework that could travel across markets and jurisdictions.

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Who We Collaborate With

01

Local & State Government in Australia


02

Impact-Driven Enterprises

03

Change-Making Organisations

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Highlights at Scale

10+ Years of City of Sydney Partnership

10 years supporting the visual and strategic narratives that define one of the world’s most liveable cities

Resilient Sydney Strategy 2025–2030

Design Partner for the rollout of a region-wide resilience strategy spanning 33 councils across Greater Sydney

10+ Successful
Public Funding

Proven experience supporting competitive government grants and tenders  across innovation and sustainability

ReCo LIVE Ecosystem Building

ReCo’s flagship event for purpose-led business, supported by Boomerang Labs and the City of Sydney

Grow with The ReCo Clarity Framework

In a crowded market, a lack of clarity can quickly become an expensive mistake.

Built on 15 years of experience, our framework provides the strategic foundation you need to grow. Whether you need a roadmap to build it yourself or a partner to drive the results, we provide the clarity and systems to get you there.

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Partner with ReCo

We collaborate with a curated group of brands at a time. We're based in Sydney, Australia, but work with visionaries globally.

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FAQ: Working with ReCo

How does audience insight change the final outcome?

Can you work alongside our internal communications, policy or IT teams?

Do you provide web design and development services to government organisations?

Do you deliver marketing or engagement campaigns for government?

Where are you based, and do you work with government organisations outside of Sydney?