01
Audience research & strategy
Our audience research focused on Crafted Liberation’s impact. Our goal was to understand the emotional drivers behind support for this project. We identified two key personas:
- The Drivers: Primarily Iranian women living outside Iran, deeply connected to the Women, Life, Freedom movement.
- The Drivers: Primarily Iranian women living outside Iran, deeply connected to the Women, Life, Freedom movement.
These insights informed every aspect of our brand strategy, guiding the website and content creation to engage these audiences emotionally and effectively.
01
Brand design & copywriting
The brand design embodies RK Collective’s philosophy of ‘design for function, not decoration.’ The aesthetic for RK Collective is minimalistic and modular, using earthy, neutral colours and a clean, sans-serif font. For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
01
Brand design & copywriting
The brand design embodies RK Collective’s philosophy of ‘design for function, not decoration.’ The aesthetic for RK Collective is minimalistic and modular, using earthy, neutral colours and a clean, sans-serif font. For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
Kakawa Chocolates: Shopify website redesign to boost sales
Kakawa Chocolates is one of Sydney’s most loved artisan chocolatiers — known for their handcrafted small-batch creations, inventive flavours, and commitment to quality. Founded by master chocolatier Jin Sun Kim, Kakawa has built a loyal following of chocolate lovers who value craftsmanship, creativity and the art of gifting.
ReCo Digital was engaged to redesign their outdated WordPress site, migrate the store to Shopify and create a streamlined e-commerce experience that could grow with the business.
- Refresh the brand’s online presence to match its premium product range
- Transition the e-commerce site from WordPress to Shopify smoothly
- Improve customer experience, speed and checkout flow
- Equip the client with full control over site management and future updates
Since launch, Kakawa’s e-commerce revenue seen a significant increase— supported by a combination of better website performance, improved customer journeys and increased marketing efforts.
Today, the new website ensures customers can discover, customise and purchase their favourite chocolates faster and more intuitively — driving loyalty, repeat sales and brand growth.
- A clean, customer-focused Shopify build dramatically improves conversion and loyalty
- Speed and stability are critical for image-heavy, premium product sites
- Migration projects must balance technical precision, UX optimisation and budget
- Shopify website redesign and development
- Custom Shopify development
- SEO setup
- Client onboarding, training and post-launch support
Photos: Kakawa Chocolates
We’re on a mission to help you transform your vision into action, overcome challenges, and co-create a brighter future for all. Contact our co-founder Danling to discuss your project today.
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Funding communications for impact-driven brands
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