Created by RK Collective co-founder Nila Rezaei, Crafted Liberation transformed unwanted headscarves donated by Iranian women into stadium seating as a powerful statement of women’s empowerment. We collaborated closely with Nila to shape a compelling narrative through audience research, positioning, website design and social storytelling.

The work translated Crafted Liberation’s ethos into a living digital experience. This clarity and expression resonated with audiences worldwide, supporting its step onto the international stage, including exhibition at the IKEA Museum and recognition at the Seoul Design Award.

Mundane Matters began as a personal creative experiment by ReCo co-founder Danling Xiao, transforming everyday fruits and vegetables into playful sculptural forms shared on Instagram. What started as a daily creative practice quickly evolved into a distinctive visual language that resonated globally.

The project gained international attention, shaping early Instagram visual culture and sparking conversations around mindfulness, sustainability and creativity in everyday life. Mundane Matters has since lived across digital platforms, galleries, public art, workshops and brand collaborations.

We collaborated with renowned photographer Leila Jeffreys during a pivotal moment in her practice, as her work evolved in scale, depth and intention. The challenge was to create a digital space that could hold the nuance, restraint and precision of her work.

Beginning with consultancy, we shaped the site architecture, tone of voice and overall visual approach. We then worked closely with Leila to design a highly considered website that reflects her attention to detail and allows the work to be experienced fully, while quietly supporting the next chapter of her artistic journey.

Wasteland was a large-scale public artwork created from recycled marine debris and installed inside Sydney’s Customs House. Suspended 24 metres high, the installation transformed plastic waste into an immersive experience that was impossible to ignore.

Supported by the City of Sydney Art & About, the project demonstrated how art can bridge environmental awareness, innovation, and public engagement. Beyond the exhibition, Wasteland proved the feasibility of commercial marine plastic recycling and sparked wide public conversation through digital storytelling and media reach.

For multiple years, we’ve worked on the City of Sydney’s Lunar New Year Festival, delivering complex, city-wide design systems across public spaces, digital platforms, partnerships and social media.

Our Year of the Dog campaign hero artwork became one of the most well-received and engaged Lunar New Year campaigns, strengthening community participation and partner engagement. The work demonstrates how thoughtful cultural design can activate cities, honour tradition and connect communities at scale.

Across multiple years, we contributed to the City of Sydney’s Creative City initiatives, supporting the rollout of public art, festivals and cultural programs shaped by long-term cultural policy and strategic vision.

From branding and campaign design to translating policy-led cultural priorities into tangible public experiences, our work helped bring new artworks and initiatives into the city, reinforcing Sydney’s identity as a place where culture, creativity, policy and public space intersect.