01
Audience research & strategy
Our audience research focused on Crafted Liberation’s impact. Our goal was to understand the emotional drivers behind support for this project. We identified two key personas:
- The Drivers: Primarily Iranian women living outside Iran, deeply connected to the Women, Life, Freedom movement.
- The Drivers: Primarily Iranian women living outside Iran, deeply connected to the Women, Life, Freedom movement.
These insights informed every aspect of our brand strategy, guiding the website and content creation to engage these audiences emotionally and effectively.
01
Brand design & copywriting
The brand design embodies RK Collective’s philosophy of ‘design for function, not decoration.’ The aesthetic for RK Collective is minimalistic and modular, using earthy, neutral colours and a clean, sans-serif font. For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.


01
Brand design & copywriting
The brand design embodies RK Collective’s philosophy of ‘design for function, not decoration.’ The aesthetic for RK Collective is minimalistic and modular, using earthy, neutral colours and a clean, sans-serif font. For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.


Funding and partnership communications for impact-driven brands
Over the years, we’ve written, designed and refined more than 100 pitch decks, grant applications and proposals across government, investor and brand audiences.
Our experience includes helping Crafted Liberation secure Create NSW funding, supporting Utilitarian in their global funding journey, and preparing investor and partnership communications for ReCo Refill — including pitches to major brands like Aesop.
Our co-founder Danling Xiao has worked in pitch strategy since her early career in corporate communications, shaping presentations for some of Australia’s most well-known brands.
- Support purpose-led brands in securing grants, partnerships and investment
- Strategise communication to align with different audience types
- Design pitch decks that are targeted, strategic and engaging
- ReCo Refill won multiple government grants, pitched partnerships to major corporate brands and impact-driven investors
- Crafted Liberation secured Create NSW funding for its launch
- Utilitarian continues to grow partnerships and investor relationships with ongoing support
- All pitch decks were developed through collaborative workshops and tested in real-world conversations
- Knowing your audience is the first critical step
- Simplicity, storytelling and smart design are key to success
- Pitching is a process — iteration builds clarity and confidence
- Tailored communication increases your chance of funding or partnership
- Funding and grant writing support
- Brand and investor pitch deck design
- Messaging and communication strategy
- Stakeholder engagement consulting
Thumbnail and banner: Fishburners
We’re on a mission to help you transform your vision into action, overcome challenges, and co-create a brighter future for all. Contact our co-founder Danling to discuss your project today.

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Funding communications for impact-driven brands

Funding communications for impact-driven brands
