01
Audience research & strategy
Our audience research focused on Crafted Liberation’s impact. Our goal was to understand the emotional drivers behind support for this project. We identified two key personas:
- The Drivers: Primarily Iranian women living outside Iran, deeply connected to the Women, Life, Freedom movement.
- The Drivers: Primarily Iranian women living outside Iran, deeply connected to the Women, Life, Freedom movement.
These insights informed every aspect of our brand strategy, guiding the website and content creation to engage these audiences emotionally and effectively.
01
Brand design & copywriting
The brand design embodies RK Collective’s philosophy of ‘design for function, not decoration.’ The aesthetic for RK Collective is minimalistic and modular, using earthy, neutral colours and a clean, sans-serif font. For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
01
Brand design & copywriting
The brand design embodies RK Collective’s philosophy of ‘design for function, not decoration.’ The aesthetic for RK Collective is minimalistic and modular, using earthy, neutral colours and a clean, sans-serif font. For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
Funding and partnership communications for impact-driven brands
Over the years, we’ve written, designed and refined more than 100 pitch decks, grant applications and proposals for government, investor and partnership audiences.
This includes helping clients secure public funding, craft investor communications and shape strategic partnership pitches — as well as pitching our own circular startup, ReCo Refill, through Boomerang Labs with coaching from EY and some of Sydney’s top innovation leaders.
Our co-founder, Danling Xiao, has worked in corporate investor pitching since her early career, gaining experience within some of Australia’s major corporates across financial services, infrastructure and engineering.
- Support purpose-led brands in securing grants, partnerships and investment
- Strategise communication to align with different audience types
- Design pitch decks that are targeted, strategic and engaging
- Secured multiple government grants and public funding for purpose-led initiatives
- Developed and pitched strategic partnerships to major corporates and impact investors
- Supported ongoing growth of investor and brand relationships through clear, compelling communications
- All pitch decks built collaboratively and tested in real-world conversations for relevance and cut-through
- Knowing your audience is the first critical step
- Simplicity, storytelling and smart design are key to success
- Pitching is a process — iteration builds clarity and confidence
- Tailored communication increases your chance of funding or partnership
- Funding and grant writing support
- Brand and investor pitch deck design
- Messaging and communication strategy
- Stakeholder engagement consulting
Thumbnail and banner: Fishburners
We’re on a mission to help you transform your vision into action, overcome challenges, and co-create a brighter future for all. Contact our co-founder Danling to discuss your project today.
Relevant case study
Crafted Liberation: Audience-led strategy for cultural disruption
Flyover: Rebrand through customer insights
Ipoh: Customer and market research to guide reusable lunchbox strategy
Circular Sydney: Mapping local circular innovation with expert insights and AI
Basalt Orange: Digital audit and ongoing advisory
Flyover: Rebrand and website redesign for a new phase of growth
ReCo Refill: Branding, packaging and e-commerce website
Crafted Liberation: Digital storytelling through website and social media
RK Collective: Branding and website for award-winning product design house
Kakawa Chocolates: Shopify website redesign to boost sales
Wasteland: Using public art to catalyse commercial marine debris recycling
ReCo Refill: Circular packaging and delivery system for plastic-free home essentials
Radish Events: Using AI to transforms food waste management
City of Sydney: 10 years of successful project bids and funded collaborations
Funding communications for impact-driven brands
Funding communications for impact-driven brands