01
Audience research & strategy
Our audience research focused on Crafted Liberation’s impact. Our goal was to understand the emotional drivers behind support for this project. We identified two key personas:
- The Drivers: Primarily Iranian women living outside Iran, deeply connected to the Women, Life, Freedom movement.
- The Drivers: Primarily Iranian women living outside Iran, deeply connected to the Women, Life, Freedom movement.
These insights informed every aspect of our brand strategy, guiding the website and content creation to engage these audiences emotionally and effectively.
01
Brand design & copywriting
The brand design embodies RK Collective’s philosophy of ‘design for function, not decoration.’ The aesthetic for RK Collective is minimalistic and modular, using earthy, neutral colours and a clean, sans-serif font. For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
01
Brand design & copywriting
The brand design embodies RK Collective’s philosophy of ‘design for function, not decoration.’ The aesthetic for RK Collective is minimalistic and modular, using earthy, neutral colours and a clean, sans-serif font. For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
RK Collective: Branding and website for award-winning product design house
RK Collective is an award-winning, female-led product design and innovation studio, co-founded by Iranian-Australian designer Nila Rezaei and Christopher Krainer. Their practice focuses on creating meaningful products and experiences that deliver real social and environmental impact.
When RK Collective approached us, their goal was twofold:
- Establish a clear brand and digital presence for RK Collective
- Build a strong platform to launch their first project, Crafted Liberation
Our goal was to help RK Collective establish a clear brand foundation — communicating their services, vision and values with confidence, and setting them up for future growth and client opportunities.
Note: Learn more about Crafted Liberation’s strategy and design in our separate case studies.
- Consolidate RK Collective and Crafted Liberation under a clear brand structure
- Establish RK Collective’s brand identity and digital presence
- Position the practice as a leader in sustainable and impact-driven design
- Build a website that supports growth and visibility
- Website traffic surged by over 400%, combining audiences from their previous sites and Crafted Liberation’s media exposure
- Media features, social media virality and organic search drove strong early visibility
- The brand now communicates its vision and mission with clarity, building trust among clients, collaborators and the wider design industry
- RK Collective is positioned as a go-to practice for organisations seeking socially impactful, sustainable product design and innovation
- Brand consolidation builds clarity, trust and strategic growth opportunities
- A strong, simple visual identity creates instant credibility for emerging studios
- SEO and digital strategy can rapidly boost visibility even in competitive spaces
- Fast, strategic execution helps purpose-driven brands go to market with confidence
- Brand messaging and copywriting
- Brand identity design
- Website design and Webflow development
- SEO setup and launch strategy
- Google Analytics and Google Search Console setup
Photos: RK Collective
We’re on a mission to help you transform your vision into action, overcome challenges, and co-create a brighter future for all. Contact our co-founder Danling to discuss your project today.
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