ReCo: Research-Led Brand & Marketing Consultancy in Sydney

Sun Health Clinic is a GP-led integrated health clinic, offering acupuncture, and high-end skin and body contouring laser treatments. In just 3 months, we transformed its under-optimised digital presence into a data-driven growth system.

Our work spanned audience research, pricing strategy and ongoing optimisation across website, paid and organic channels. All messaging is developed in close collaboration with the clinic to ensure AHPRA compliance.

Flyover began as a cult-favourite CBD takeaway before transitioning into a vegetarian restaurant in Redfern. This shift demanded a clearer brand position that could honour Flyover’s roots while supporting a more ambitious phase of growth.

We led customer research, brand refresh and website redesign to bring Flyover’s purpose, personality and offering into sharper focus. The new website helped customers clearly understand what Flyover stood for, contributing to a 100% increase in booking post-launch and sustained momentum as it grows.

Created by RK Collective co-founder Nila Rezaei, Crafted Liberation transformed unwanted headscarves donated by Iranian women into stadium seating as a powerful statement of women’s empowerment. We collaborated closely with Nila to shape a compelling narrative through audience research, positioning, website design and social storytelling.

The work translated Crafted Liberation’s ethos into a living digital experience. This clarity and expression resonated with audiences worldwide, supporting its step onto the international stage, including exhibition at the IKEA Museum and recognition at the Seoul Design Award.

ReCo Refill was Sydney’s first plastic-free refill delivery service, launched as a live experiment to test whether circular economy model could work at a community level. Within months, the service gained strong local traction, driven by trust, word-of-mouth and a simple, human-centred experience.

By funding and building the model ourselves, we gained first-hand insight into how sustainable behaviours are adopted in real life. The experiment validated that with the right strategy, messaging and funding, innovation can achieve rapid community uptake.

Ipoh partnered with ReCo to explore and develop a new reusable lunchbox initiative, designed to reduce plastic waste while unlocking new B2C and B2B opportunities.

As Ipoh’s long-term research and marketing partner, we conducted deep customer and market research, mapped personas and end-to-end journeys, and designed a pilot strategy to test the concept in real conditions. This work gave the team clear direction across product design, positioning, partnerships and go-to-market activity, reducing risk and creating a structured path from idea to launch and in-market growth.

We collaborated with renowned photographer Leila Jeffreys during a pivotal moment in her practice, as her work evolved in scale, depth and intention. The challenge was to create a digital space that could hold the nuance, restraint and precision of her work.

Beginning with consultancy, we shaped the site architecture, tone of voice and overall visual approach. We then worked closely with Leila to design a highly considered website that reflects her attention to detail and allows the work to be experienced fully, while quietly supporting the next chapter of her artistic journey.

Basalt Orange is a luxury, family-run accommodation set on a working cherry orchard in regional NSW. As a fast-growing hospitality business with limited marketing resources, the challenge was knowing where to and where not to invest, to support long-term bookings and visibility.

We partnered with the founder to deliver a digital audit and targeted advisory across SEO, website performance and marketing channels. The work gave Basalt clear, data-informed direction on how to prioritise budget, strengthen foundations and grow with confidence.