01
Audience research & strategy
Our audience research focused on Crafted Liberation’s impact. Our goal was to understand the emotional drivers behind support for this project. We identified two key personas:
- The Drivers: Primarily Iranian women living outside Iran, deeply connected to the Women, Life, Freedom movement.
- The Drivers: Primarily Iranian women living outside Iran, deeply connected to the Women, Life, Freedom movement.
These insights informed every aspect of our brand strategy, guiding the website and content creation to engage these audiences emotionally and effectively.
01
Brand design & copywriting
The brand design embodies RK Collective’s philosophy of ‘design for function, not decoration.’ The aesthetic for RK Collective is minimalistic and modular, using earthy, neutral colours and a clean, sans-serif font. For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
01
Brand design & copywriting
The brand design embodies RK Collective’s philosophy of ‘design for function, not decoration.’ The aesthetic for RK Collective is minimalistic and modular, using earthy, neutral colours and a clean, sans-serif font. For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
For Crafted Liberation, we introduced a vibrant Persian-inspired colour palette, reflecting the cultural significance of the project. This differentiation in design helped to establish RK as the umbrella brand, with Crafted Liberation as its signature project.
Radish Events: Using AI to transforms food waste management
We partnered with Radish Events, a sustainable catering company, to help them measure their food waste easily and accurately. For years, Radish had been manually weighing all their compost and waste to reduce what ended up in landfill. But to truly measure their efficiency, they needed a better way to track their inputs — the fresh produce they received from many different suppliers, captured only through stacks of scattered receipts.
To solve this, ReCo Digital developed a custom full-stack web application with AI-powered image recognition, allowing Radish to capture their input data and build a full picture of their food use and waste.
The MVP reached 100% accuracy and was built in just 4 weeks — showing how quickly a tailored AI solution can be developed with the right strategy.
- Assess technology feasibility, recommend tech stack, and map the implementation timeline and security requirements
- Design a tailored AI solution to meet Radish’s operational needs
- Provide instant data capture, analysis and visualisation tools
- MVP AI solution built in 4 weeks
- Delivered a simple, reliable way to track food inputs — enabling accurate measurement of food waste and the CO₂ emissions it creates
- With the right strategy, a custom-built AI solution can be designed, tested and deployed rapidly, in just a few weeks
- Seamless tech integration strengthens daily workflows without disrupting existing systems
- Clear, accurate data empowers businesses to demonstrate their sustainability impact with confidence
- Machine learning and image recognition integration
- Full-stack web application design and implementation
- Data visualisation and analytics implementation
Developed by the ReCo Digital team, led by Danling Xiao, with AI development by Ellen Zheng and Zhakhangir Mamayev. Ellen and Zhakhangir are aspiring computer engineers, currently studying at Boston University and University of Sydney.
Photos: Radish Events / Andrea Veltom
We’re on a mission to help you transform your vision into action, overcome challenges, and co-create a brighter future for all. Contact our co-founder Danling to discuss your project today.
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