ReCo Lab

What if creativity could catalyse positive change?

ReCo Lab is our sandbox for bold ideas and sustainable innovation. We explore possibilities and push boundaries to drive positive change.
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Collaborating with innovators and policymakers, we turn insights into practical actions that help our clients grow.

Growing impact

1M+ media impressions

On social media content that raised environmental awareness

120kg marine debris plastic recycled

The experiment inspired commercialisation

Sydney’s first refill delivery system

Saved 3,000+ plastic containers with 500 Sydneysiders

Case studies

ReCo Refill: Circular packaging and delivery system for plastic-free home essentials

Circular Sydney: Mapping local circular innovation with expert insights and AI

Mundane Matters: Transforming everyday objects into viral Instagram content

Brand collaborations

Wasteland: Using public art to catalyse commercial marine debris recycling

Commissioned by the City of Sydney Art & About

What we’re working on

ReCo LIVE 2025

Join 100+ founders, marketers and innovators to master storytelling, marketing strategies and AI tools.

Artspace, Woolloomooloo
Friday, 1 August, 9am-2pm