Small Business Digital Marketing

Digital marketing is essential for small businesses to compete and grow. Here's why:


Customer reach


Connect with customers locally, nationally, and even globally to increase your potential customer base.

Market competition

Build a strong online presence to stand out from competitors. Use data to understand their strategies and improve yours.

Cost effectiveness

Digital marketing is often more cost-effective than traditional methods. Track your results and adjust your spending for better ROI.By harnessing the power of digital marketing, small businesses can thrive and succeed with manageable risks and investment.

Branding

A brand is much more than look and feel. Your business's unique identity and personality should be aligned with your values, target audience and expressed consistently through the right visual language and tone of voice. A strong online brand is built on the foundation of audience strategy, branding strategy and marketing strategy.

Website design

Think of your website as your online salesperson. It needs to look good, be easy to use and reflect your brand. A well-designed website is essential for attracting and retaining customers. It should be mobile-friendly, load quickly and provide clear calls to action.

SEO (search engine optimisation)

SEO is about helping Google and other search engines provide the most relevant information to the users. SEO involves optimising your website content, building backlinks and improving website speed and user experience. Ultimately, good SEO is about writing content that your user find valuable, while adhering to the best SEO practice.

Social media marketing

Using platforms like Facebook, Instagram and TikTok to connect with customers and build a community. Social media allows you to engage with your audience, share valuable content and drive traffic to your website. It's important to choose the right platforms for your target market and create consistent content.

Content marketing

Content marketing helps your business build trust (or fame) with potential customers. Content marketing takes time, patience and creativity. With the right strategy, by creating relevant, informative and shareable content consistently, you'll build a strong following over time.

Email marketing

Email marketing can be used to nurture leads, promote products or services and build customer loyalty. It's important to have a clear email strategy, obtain user permission, and share content that's relevant and helpful to your customers.

Pay-per-click (PPC) advertising

PPC advertising allows you to reach a wider audience quickly at various costs. This is not our focus at ReCo Digital.

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The cost of digital marketing depends on your business size, goals, and the services you need. Some options are DIY, hiring a freelancer, or working with an agency. At ReCo Digital, we offer a flexible approach. We can help you learn to do some things yourself while providing expert support for more complex tasks. This means you can get the results you need without breaking the bank.

Outsourcing digital marketing frees up your time and boosts expertise. Clearly define your goals and budget. Choose a provider based on experience and communication. Set clear expectations and track results. A strong partnership is key to success.

Any small business can benefit from digital marketing. ReCo Digital specialises in helping businesses in the following sectors:

• Wellbeing: Health, wellness and mental health
• Arts: Creative industries, artists and cultural organisations
• Innovation: Tech startups, entrepreneurs and innovative businesses
• Sustainability: Eco-friendly products and services, environmental initiatives
• Non-profit organisations: Charities, social enterprises, and community groups

These industries often have passionate audiences and a strong desire to make a positive impact. Digital marketing can be a powerful tool to connect with them and achieve your goals.

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