Basalt: Digital audit and ongoing advisory for long-term growth

When we began working with Basalt, their website had minimal keyword optimisation. We conducted a full SEO audit to assess the site’s structure, keyword rankings and overall search visibility.

We implemented core SEO improvements: optimising titles, meta descriptions and copywriting — within budget, brand design and existing technical setup. This work has seen organic visibility improved, with key pages climbing up to top 3 ranking for relevant keywords over a year.

Although not engaged for long-term SEO implementation, we ensured the foundations were set up for the Basalt team to continue growing their visibility through blogging, link building and media partnerships.

In 2025, with the goal to increase occupancy rate, we conducted a full review of Basalt’s website analytics to evaluate traffic patterns and conversion performance.

Key findings included:

• A stable conversion rate
• A slight drop in conversion rate in low season
• A peak conversion rate in high season despite lower traffic

These insights helped us isolate issues, benchmark performance and advise strategies to reduce drop-off and strengthen year-round planning.

Through analytics, we helped answer key marketing questions — from whether to invest in SEO, social media, influencers or Google Ads, to how to prioritise resources.

Designed to complement Basalt’s excellent work in media and brand partnerships, our advisory covered:

• Conversion rate optimisation
• Email list growth and nurturing
• Paid media strategy

We also implemented tracking systems and performance dashboards, enabling the team to measure ROI and adjust strategies with confidence.