Research & digital strategy


How we bring your vision to life
Define your brand’s direction, purpose and audience alignment.
01
Audience research & insight analysis
02
Market research & competitive mapping
03
Digital marketing strategy & funnel design
04
Go-to-market strategy & planning
Case studies
Ipoh: Customer and market research to guide reusable lunchbox strategy
From customer interviews to market trends and competitor mapping, we delivered the insights behind a smarter, purpose-led launch.
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Crafted Liberation: Audience-led strategy for cultural disruption
How deep audience research and cultural insight shaped a brand narrative around one of the most politically-charged design projects in Australia.
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Flyover: Rebrand through customer insights
Discover how we used qualitative research to transform Flyover’s brand — reshaping perception, redefining its identity and increasing sales.
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ReCo Refill: Building a growth model through customer feedback
ReCo Refill used customer insights and agile marketing strategies to build a sustainable growth model — showing how purpose-led brands can gain traction through deep research and fast iterations.
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Circular Sydney: Mapping local circular innovation with expert insights and AI
Circular Sydney is a collection of 33 interviews capturing real-world circular economy stories from Sydney’s changemakers — produced with AI tools, young talent and a vision to make local innovation accessible to all.
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Basalt Orange: Digital audit and ongoing advisory
We continue to support Basalt Orange with strategic digital advisory — from SEO and social media to a focused growth roadmap that prioritises sustainable growth and helps allocate budget efficiently as a small business.
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Brands we’ve worked with over the past decade
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About us
ReCo Digital is a global network of creatives based in Sydney, Australia.
Led by award-winning sustainable entrepreneur Danling Xiao, we bring together talent with expertise in strategy, design, digital marketing, finance, technology and sustainability.

Talent partner

Our developers are certified partners of

