Research & digital strategy

How we bring your vision to life

Define your brand’s direction, purpose and audience alignment.

01

Audience research & insight analysis

02

Market research & competitive mapping

03

Digital marketing strategy & funnel design

04

Go-to-market strategy & planning

Case studies

Ipoh: Customer and market research to guide reusable lunchbox strategy

From customer interviews to market trends and competitor mapping, we delivered the insights behind a smarter, purpose-led launch.

Crafted Liberation: Audience-led strategy for cultural disruption

How deep audience research and cultural insight shaped a brand narrative around one of the most politically-charged design projects in Australia.

Flyover: Rebrand through customer insights

Discover how we used qualitative research to transform Flyover’s brand — reshaping perception, redefining its identity and increasing sales.

ReCo Refill: Building a growth model through customer feedback

ReCo Refill used customer insights and agile marketing strategies to build a sustainable growth model — showing how purpose-led brands can gain traction through deep research and fast iterations.

Circular Sydney: Mapping local circular innovation with expert insights and AI

Circular Sydney is a collection of 33 interviews capturing real-world circular economy stories from Sydney’s changemakers — produced with AI tools, young talent and a vision to make local innovation accessible to all.

Basalt Orange: Digital audit and ongoing advisory

We continue to support Basalt Orange with strategic digital advisory — from SEO and social media to a focused growth roadmap that prioritises sustainable growth and helps allocate budget efficiently as a small business.

Brands we’ve worked with over the past decade

About us

ReCo Digital is a global network of creatives based in Sydney, Australia.

Led by award-winning sustainable entrepreneur  Danling Xiao, we bring together talent with expertise in strategy, design, digital marketing, finance, technology and sustainability.

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“Danling is a thoughtful, creative, talented and dedicated professional. ReCo’s projects are considered and create meaningful impact, always undertaken with excellence.”

Liane Rossler, 

Co-founder, Dinosaur Designs / Founder, Superlocalstudio

“ReCo Digital is a game changer. Their talent and consistency in design and digital storytelling is invaluable for purpose-led businesses.”

Piers Grove, 

Investor, Co-founder, EnergyLab, Boomerang Labs

“Danling has a rare gift of understanding the digital world. It's a deep dive into what we do, why we do it and how to communicate that elegantly.”

Leila Jeffreys,
internationally acclaimed artist-activist, leilajeffreys.com

“ReCo Digital is a creative powerhouse and energetic problem solver, seamlessly blending innovation with strategic thinking to deliver unparalleled digital solutions.”

Paul Casey, 

Founder, Dort Studio / Dort AI

“I highly recommend ReCo Digital for their exceptional skills, unwavering work ethics and the genuine care in fostering positive client relationships.”

Nick Gonios, 

Founder, Circulist

“Danling takes the time to really understand our needs, and bring her own perspectives to challenge my thinking when it was warranted. The attention to detail was always there, and there was no sense of rushing things unnecessarily. ReCo Digital is our go-to agency.”

Tim Lee, 

Co-founder, utilitarian.world

“Working with Danling and her team, we've been able to come up for air confident in the knowledge that she has left no stone unturned. She has guided us on where we need to focus our attention to build a solid marketing foundations ready to grow into the future."

Simon Rollin, 

Founder, Basalt Orange